Our story

YogaYe was founded in 2010 by Nicole Anderer. Based in Barcelona, she is a yoga teacher whose passion for yoga has led her to choose a lifestyle more in line with her values.

After years working as a consultant for prestigious multinationals, Nicole did a Sivananda Yoga Teacher Training course in India. She's the original founder of YogaYe and she contributes her wide experience in digital marketing and e-commerce to this project, as well as her Business Studies. Nicole is a positive, active and enterprising person, a seasoned traveller always interested in other countries and cultures, and the proud mother of two small children: Lola and Max.

What originally was only a dream is today a reality.

Our clients' closeness and satisfaction are very important to us. We're delighted to serve you: whether you're someone looking for a yoga mat for your first class or a yoga centre about to open your doors and in need of recommendations, an attractive budget, and/or a promotion in our social channels.

Our business values and philosophy of life are reflected in YogaYe's vision, mission and product selection.

To serve the yoga community offering products for happy personal growth and development.

YogaYe wants to contribute to the change in the world fostering positive thinking and aiding the transformational potential inherent in the yoga practice.

YogaYe works with NGO Mumbay Smiles: we donate 1% of all our sales to them to help fund the yearly salary of teachers in the preschools programs (or Balwadi) this NGO runs in India.


To offer yoga, meditation and well-being products of the highest quality and reliability, in an easy and safe way so you can derive the maximum benefit from your yoga practice.

We know you only need your body, mind and soul to do yoga. Still, there are beautiful things out there that will make your practice much easier to conduct. We offer you products that help you concentrate on the poses, so you can fully experience your personal yoga journey and grow and nurture yourself at all levels.


At YogaYe we dedicate time to look for, find, and obtain the best yoga items.

Because YogaYe's products are of the highest quality, environmentally friendly, and have a functional and beautiful design, you need not spend your time looking for them everywhere. Leave that to us and fully enjoy your practice! Both of us are yoga teachers and practitioners, and we know firsthand the yogi's needs.

We hope that YogaYe's products inspire and bring you happiness. Please remember you can join our yoga classes in Barcelona and our online yogic community via our social channels in Facebook, Twitter, Instagram, Pinterest and Google+.